Australia’s population is easily one of the most diverse in the world today.
Did you know that 24% of Australians speak a language other than English at home? That’s 5.65 million people speaking a combined 226 languages.
Radio provides a vital means for these people of a culturally and linguistically diverse background (CALD) to maintain links with home, as well as helping build bonds and friendships here in Australia
Niche Radio, the country’s largest independent, non-English speaking radio network, is perfectly placed to reach these ever-growing, dynamic communities.
Whether it be on your phone, on the internet, in your car, while you’re working or at home — you can listen to the radio anywhere, at any time.
It’s a great means for advertisers to reach their target audience.
The station already broadcasts to a huge slice of this market, with the majority of our listeners being Italian, Mandarin, Cantonese, Arabic, Vietnamese and Hindi speakers.
That’s more than 1.4 million listeners and counting…
Targeting the CALD market not only by language, but also age and interests, Niche Radio has dedicated segments and programs that engage audiences of all types.
Research has proven that people listen to the radio to find out what is happening in their community. Whether it be news, sport, talkback, music or specialised programs on everything from migration, youth, education, finance issues to cooking and entertainment, Niche Radio has it covered.
With 30 stations already established, and many more in the pipeline, Niche has steadily developed and progressed since 1992 to mirror the ever-changing face of Australia’s marvellous multicultural society.
With studios in Melbourne and Sydney feeding live content into their own communities, as well as Adelaide, Brisbane, Perth Canberra, Darwin and Hobart – and everywhere in between – Niche Radio’s national reach is boundless, and so is the potential for you to reach this huge segment of our population.
In 2013 Niche Radio will be adding more languages to its daily program schedule.
It’s time for you to get on board – and find your Niche…